Music research

                             Republican records company

Republic is based in New York City and it's a huge unit inside UMG. This label has signed some of the biggest superstars on the planet, like Ariana Grande, Taylor Swift, Drake, Post Malone, and Nicki Minaj. Before that, they were individuals until they belonged Universal Music Group, but then decided to go back to being individual.

Singed creators

Ariana Grande

Ariana Grande is a perfect example of a pop star who has many fame. She was signed to Republic Records back in 2011.

Ariana was singing publicly at eight and was on Broadway by age 15, then it led to a role on Nickelodeon. She officially launched her music career in 2011 and dropped her first studio album Yours Truly in 2013.

Her music is targeted to the "girly girls" who relate to her songs about love and heartbreak. But her audience is much wider, pulling in theater kids. Mostly that now that she’s playing Glinda in the Wicked movie. She also has following in the LGBTQ community because of her support and close bond with her brother. Her look is recognizable quickly, the signature high ponytail, heels, and oversized hoodie. She distributes her brand with R.E.M. Beauty . For marketing, she uses social media like TikTok and Instagram to promote her movie roles, music, and makeup line.

Taylor Swift

Taylor Swift is known for her amazing storytelling who has been breaking records since she was young.

Sh was a young songwriter and signed to Sony/ATV Music Publishing at age 14. She released her debut album in 2006.

Taylor has a big following of  Millennials who grew up with her country music, and Gen Zwho relate to her recent pop albums. The reason is because of her deeply emotional songs about relationships and the connection primarily with young women.

Her career is famously divided into distinct "Eras" each having own theme and sound. Her outfits—sparkly one-pieces and big boots. Her marketing is based form from her so called Easter eggs which are hidden clues and references. She drops in videos and posts that keep her dedicated fans constantly engaged and searching.

While she sells merch online she strategically sells her physical merchandise at her concerts, making her massive tours the biggest source to her merch physically. Her tour movie also made the experience accessible to fans who couldn't afford the live show.

planning

The planing was a bit of a struggle beginning, but the chart I was given by my teacher guided me and made it easier for me. I started going on the artist websites, their social media, music videos, and looking up blogs made about them. It helped me develop the research by analyzing their strategies through their websites and social media.